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How The Baby Insider makes money, what a commercial relationship does and does not buy, and the ownership relationship you should know about.

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The Baby Insider is free to read. This page explains how it is paid for.

How we make money

Affiliate commissions. Some links to products are affiliate links. If you buy through one, we may receive a commission at no additional cost to you. These links are marked in the page code as sponsored, and any article containing them carries a disclosure near the top — not buried at the bottom.

Advertising. We display advertising on some pages. Ad slots are labelled "Advertisement". Advertisers have no input into editorial content and no advance sight of it.

Our own product. See below.

What a commercial relationship does not buy

  • A recommendation
  • A rank position
  • Removal of criticism
  • Advance approval of an article
  • Exemption from our safety criteria

If a product cannot meet the criteria on our evaluation page, no commercial arrangement changes that.

Your data

Advertising and analytics partners may set cookies. You can manage this through our cookie settings, and our privacy policy explains what is collected.

Questions

Email hello@thebabyinsider.com. If you think a commercial relationship has affected our editorial judgement, say so — we would rather hear it.